Our organic (natural) search engine marketing services are designed to achieve high search engine rankings naturally, so you don’t pay any per-click or per transaction charge. The example below shows Google search engine results but we will optimize and promote your site across all the major search engines including not only Google, but also Bing and others.
We will work with you to create an effective search engine marketing strategy that not only results in high search engine rankings, but results in bottom line results such as more leads, more newsletter subscriptions, more members in your community, more downloads of your white papers, and ultimately, more revenue.
Our results-based approach to search engine marketing is specifically designed to put the burden on us to deliver results. After all, the proof of success is plainly evident in the search engine results. So why should you pay for something you can’t see?
We will work with you to research the most desirable search terms for for business. Targeted keywords are critical to generating quality traffic to your web site. This is true whether with pay-per-click marketing also. If you are a divorce attorney, it is of very little use to optimize your website for the generic keyword “attorney”. The result will be visitors looking for defense attorneys, intellectual property attorneys, real estate attorneys, etc. Specific, well-researched keywords are a critical foundation to not only high high search engine rankings but better quality leads.
Once we have together identified the best keywords for your business we begin the optimization activities. These are the actions necessary to prepare the web site for best search engine results. The major search engines are all looking for certain things on your web site to determine where your web page should appear in the search results. In other words, your web site needs to be structured in the way the search engine need to see it, not necessarily the way you or your web designer may want to see it. This is where the art of search engine optimization comes into play. It’s the challenge of making the web site look appealing to customers while retaining optimum search engine effectiveness. Common issues addressed are title meta tags, description meta tags, content writing and keyword placement, image alt tags, etc.
- HTML title tags optimization
- Optimization of description tags
- Optimization of keyword Tags
- Writing and optimizing keyword-specific content for existing existing website pages
- Possibly reorganize web page structure and rename page urls
- Add image alt tags
- Add HTML anchor tags optimization
- Link structure analysis and modification