If you want immediate online marketing results, then Pay-Per-Click (PPC) may be for you. Using PPC (also called sponsored links) will place an advertisement next to the search engine results on Google, Bing or Yahoo. For example, a plumber can display his or her business next to the search engine results when a home or business owner types the keyword “plumbing companies” into one of the search engines.
We will handle researching your keywords, setting up your campaign, and tracking ongoing progress. In fact, running a Pay-Per-Click campaign is no different than managing your payroll or balancing your accounting books each month. In other words, it is an important function, but it is a function that is often handled by an outside organization that focuses on that particular task all day, everyday.
We remove the day-to-day burden of keeping up with all the little, but important, things such as monitoring your cost per click, picking the best keywords, writing ads, staying on top of policy changes by the search engines, and much, much more.
But most importantly we keep our eye on tracking the “big picture” progress. We grow by helping your business grow. The more you earn and the more success you have, the greater your advertising budget will be. Plus, our fee structure ensures that our goals are aligned.
Pay For Performance
Sponsored Link or PPC advertising is popular because you pay only when someone clicks on your ad. When engaging in Pay-Per-Click advertising you will need to decide on factors such as what your ad says, how much you want to spend, and most importantly – what search keywords you want to trigger your ad.
For example, a Dallas plumbing company might want their ad to display only when someone types in Dallas plumbing repair, leaking faucet, or other similar terms. Constantly tweaking and refining these search terms is how we ensure that you receive only the most profitable, targeted and qualified “clicks”.
As you can imagine, monitoring and optimizing dozens of keywords and other variables across multiple search engines on a daily basis plus running regular performance reports can quickly become a full-time job. We remove this burden and allow you to focus on growing your business.
It may seem like a lot of work but pay-per-click advertising can be very profitable. By controlling so many variables such as when your ad displays, which keywords trigger your ad, and how much you are willing to pay (per keyword) you give yourself a great chance to succeed. With our help you can:
- Get immediate results – no waiting for natural search engine results to kick in.
- Set your own budget – your ad will shut off automatically when your limit is reached
- Only target a specific geographical area – you don’t want to attract customers you can’t service
- Track which keywords or phrases were used to find you – good for refining your campaign
- Track which new customers came from your PPC ad (call for details)